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Is It Right For Marketing To Intrude Into Editorial? --- Philip M. Stone February 7, 2008
Here’s a sub – head on a Times of London feature about Bill Forsyth, the writer and director of the 1981 movie, Gregory’s Girl: ‘Gregory’s Girl, free with the Times on Saturday, is a much-loved cult film …’ The article ran to near 2,000 words.

Did You Know Ryanair Used a Picture Of French President Sarkozy and Carla Bruni In An Ad Pushing Cheap Tickets. If ‘Yes’ Then Another Viral Marketing Success And A Paltry €60,000 Court Penalty Made It A Bargain --- Philip M. Stone February 6, 2008
As if French President Nicolas Sarkozy didn’t have enough problems with huge falls in popularity because the French people believed he was spending too much time wooing Carla Bruni, whom he married Saturday, and not enough time on solving economic problems, then along came Irish cheap ticket airline Ryanair running an ad showing the couple with a bubble above Bruni’s picture reading, 'With Ryanair, my whole family can come to my wedding.'

Viral Advertising Is The Rage, But Sony Discovers That Faking A Viral Site Has Done Nothing But Earn It Scorn --- Philip M. Stone - December 20, 2006
Think of viral advertising as an electronic word of mouth. The idea is to spot something really interesting on the Internet and pass it onto our friends who in turn pass it to their friends and this great advertising flow costs the company whose product is being promoted absolutely zero. Not a bad deal! But if you cheat, as Sony has, and get found out, that’s a whole different ballgame and brings the full revenge of the nerds upon you.

Publicis’ CEO Warns The Advertising Industry that The Playing Field Has Changed – Consumers Are Now In Charge Of When and How They Receive The Message -- And The Only Three Ways For Agencies To Survive In This New Media World Are “Change, Change, and Change” --- Philip M. Stone - June 19, 2006
Consumers now have so many different ways, empowered by technology, to obtain the news, information and entertainment they want when they want it that they have become “enlightened despots” according to Maurice Levy, Publicis Groupe CEO. And while he thinks television will remain a preferred medium for some time to reach those consumers, he does question whether print can continue to charge on a long-term basis.

If You Want The Cheapest Cost Per Thousand Viewers Then Your Advertising Should Go Outdoors, But if You Want to Spend The Most For A Captive Audience Then Cinema Is Your Ticket --- Philip M. Stone - March 9, 2006
For the first time since Initiative Futures Worldwide published its global media costs survey in 2000, advertising rates for all media sectors in 2006 look set to rise ahead of economic inflation, driven by emerging countries where high economic growth, surging demand and scarce supply are pushing prices up sharply.

Another Lesson From The Old Spice Guy, Maybe Two… --- Michael Hedges July 21, 2010 Follow on Twitter
Anytime anything remotely interesting happens with new media, the rush is on to divine some sort of significance. When something quite cool happens media people get excited about being excited. Oh, yes, it’s all very post-modern.