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Radio Advertising - a sales story --- Michael Hedges - September 3, 2007
A diminished future for radio advertising is again headlined by yet another report on internet ad spending. Yet the figures belie the story. In fact, the story is the story.

Remnant Sale! Cheap Ads! Call Google! --- Michael Hedges - April 2, 2007
Google’s ambition to reshape – if not revitalize – advertising sales has never been a secret. With the advantage of looking at advertising through totally new eyes, they bring a totally destructive process to traditional ad sales. The Web mind-set is nourished by this kind of positive deconstruction.

Critics Split Over “American” TV Rules --- Michael Hedges - December 18, 2006
American television – its style and language – strikes Europe’s culture protectors with horror. Ads, ads more often, ads for fast food, ads for SUVs – the narrative bleeds together. Ads on television are in and of themselves corrupting in countries where ad spending is still highest in dead-wood media.

New Headache For Arbitron. PPM Not Certified in US --- Michael Hedges June 14, 2006
Not that long ago US audience measurement company Arbitron was poised to revolutionize the system. That was then. Today that revolution just got delayed…again.

For Those Who Think Satellite Radio is the Second Coming… --- Michael Hedges May 2, 2006
Our media world is just one big laboratory now. Experiments are continuous. All the new platforms are getting the test; sometimes in public, sometimes not. Here are early results on the Stern trial.

Mrs Reding’s Holiday Gifts For All --- Michael Hedges - December 15, 2005
EU Information Society Commissioner Viviane Reding revealed to the Commission and the world the long awaited and debated proposal for Audiovisual Media Without Frontiers, the Directive set to replace the technologically worn and torn TV Without Frontiers.

Arbitron Reports PPM Trial Results, Prepares Broadcasters for “Currency Change.” - September 26, 2005 --- Michael Hedges September 26, 2005
The US media research company shared results from the extensive Houston, Texas trials. Measured with the Personal People Meter (PPM) people “tune into more stations more frequently but they listen for shorter periods of time,” said Arbitron/PPM President Pierre Bouvard. This was no real surprise as earlier Arbitron test results were similar. And, if broadcasters bothered to ask, electronic measurement for radio in Switzerland, now in its fifth year, has shown the same patterns.

Warming Up The Ad Buyers --- Michael Hedges January 6, 2005

Communicorp Buys Metromedia International Stations --- Michael Hedges September 1, 2004
Metromedia International Group (MIG) announced in July the sale of substantially all its radio holding company, Metromedia International Inc. (MMI) in the Baltics and Eastern Europe to Communicorp Group.

OFCOM releases GoldMedia study --- Michael Hedges August 31, 2004

The Pain of Change --- Michael Hedges August 27, 2009 (Follow on Twitter)
Change swirls around us; at times profound. The media world reflects it, feels it and gives it light. All of this change – new media, old media, business models, revenue streams – frustrates the great media minds and we lesser mortals. “The majority of change over the last 20 years has been incremental rather than the exponential change that's happening now and the transition is painful,” says one broadcast marketing executive.

The Big Mobile Trend: Low Cost And Low Feature --- Michael Hedges February 1, 2011 Follow on Twitter
Excitement about smartphones and tablets stirs the blood as much as it boggles the mind. Melding the money collecting prowess of telecoms, gizmo inventing genius of geeks with cases of energy drink and market brilliance fueled by venture capital is bringing new platforms to consumers who didn’t even know they needed them. Media content producers like new platforms, too, sometimes.

Shareholders grapple with news network closure --- Michael Hedges October 4, 2009 (follow on Twitter)
Tight economics forces broadcasters to squeeze everything and everybody. What once might have been advantageous synergy quickly becomes opportunity for competition. News is a business, too.

Commercial Radio's Last Chance --- Michael Hedges April 2, 2009 Follow on Twitter
Commercial radio broadcasting lives and dies on its ability to monetize its brand and program. There is risk and it is not new. With public broadcastings built-in advantages the precarious balance between public and private sector media is ready to tip.

Roadkill On The Information Superhighway --- Michael Hedges July 5, 2010 - Follow on Twitter
In the early digital days one of the great laugh-lines from media conference speakers put the great fear of many in the headlights. It was nervous laughter. The specter was far in the distance and its shape difficult to fathom. Nearly a generation later some still fear being roadkill on the information superhighway. Others are stepping over it.

Radio Survey Brings Hope For A Better Year --- Michael Hedges February 4, 2011 Follow on Twitter
When the numbers come out it’s natural to reach for the most obvious, big winners and losers. More often ratings reflect subtle changes, the ebb and flow of consumer behavior, marketing and the brilliant programming. Then, too, there are the seasons.

Advertising, Enhancement And Economics --- Michael Hedges October 24, 2011 Follow on Twitter
That advertising powers a considerable portion of the media world is clear to one and all. The advertising people know this and leverage their investments for maximum benefit. Media people know it, too, and want their piece of the action. What advertising means to broader economics is the stuff of late night debate.