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Radio calls to action --- Michael Hedges September 8, 2008
Radio succeeds as a call to action medium. When radio broadcasters set their minds to moving people the result gets results. Radio promotions succeed, more often than not, because the nature of the medium is participation.

Media Executives Beware: Dumb Stunts Cost Jobs - Sometimes --- Michael Hedges February 15, 2007
Turner Entertainment Group President Mark Lazarus graciously accepted the resignation of Cartoon Network General Manager Jim Samples shortly after the company announced it would pay the city of Boston, Massachusetts $2 million for the effects of a promotional stunt aimed at ramping up interest in Aqua Teen Hunger Force, cartoon characters featured in Cartoon Network’s Adult Swim channel.

No US Radio Person of the Year --- Michael Hedges January 16, 2007
Brought to our attention, quite late it seems, was that the turn of the new year did not produce an American radio person of the year. At least this was the judgment of a tip sheet for US radio broadcasters.

Spitzer and Payola – the Two Most Feared Words in US Broadcasting --- Philip M. Stone October 25, 2004

In Tough Times Expansion Could Be The Answer --- Michael Hedges February 11, 2013 Follow on Twitter
For commercial broadcasters in stagnant ad markets, increasing spot inventory is one strategy. Between regulation and market pressure simply adding more commercials is difficult if not impossible. One alternative is launching branded digital and web channels. There are other ideas.

Radio promotion goes very wrong --- Michael Hedges April 11, 2009 Follow on Twitter
Drawing crowds appeals to a media persons inner marketing brain. Radio stations are the long standing champions at calling people to action, social media a recent challenger. Crowds, though, are unpredictable.