Radio calls to action --- Michael Hedges September 8, 2008 Radio succeeds as a call to action medium. When radio broadcasters set their minds to moving people the result gets results. Radio promotions succeed, more often than not, because the nature of the medium is participation.
Big Ideas…Damn the Budget --- Michael Hedges September 8, 2008 Promotion ideas are easy. Everybody has them. Turning an idea into a major promotion is not the realm of the faint-hearted. And that’s one reason many broadcasters have given them up. The accountants never liked all that expense anyway.
Powerful Radio – “I’d love to turn you on” --- Michael Hedges June 8, 2007 It was worth hearing, again, that the Beatles album “Sgt. Pepper’s Lonely Hearts Club Band” passed a milestone. It was forty years ago this week that radio stations daringly played a song starting “It was twenty years ago today…”. Things change.
