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ftm Radio Page - July 22, 2016

Public Channels Still Leading, Still Slipping
hands on the wheel As audiences shift public broadcasters face a certain quandary. With money and wherewithal to adopt new technical platforms legacy brands can be victims on institutional inertia. New channels can be developed easily. Older ones, typically with huge structures, seem to run out of energy. Private sector broadcasters don’t have that problem.

New station targets boat people
tourists and more

Nestled into the always stunning Riveria, corners carved from France and Italy, is Monaco. A new radio station, Radio Baikal, has gone on-the-air serving the Russian-speaking community. The program offers contemporary Russian and foreign tunes plus news and weather, according to a press release quoted by radioportal.ru (July 20). The radio station is named after Lake Baikal, a UNESCO world heritage site, located in southern Siberia.

Radio Baikal can be heard on two FM frequencies, DAB+ and a webstream handy for the smartphone set. The Principality of Monaco reported 535 residence card holders from the Russian Federation in 2015. That doesn’t include holiday-makers and, of course, those who park their boats. A Russian-language newspaper has been published in Monaco for several years.

One Radio Baikal’s FM frequencies had been used by MC 2, an Italian language channel part of the Radio Monte Carlo network, owned by Gruppo Finelco, recently absorbed by RadioMediaset. The other had been used by Paris-based Fréquence Jazz. Radio China International operates on FM in Monaco. Operating in several Russian cities is the unrelated radio channel Radio Monte Carlo.


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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
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