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The Audience Doesn’t Suffer, They Change Channels
all ears Show hosts attract and hold audiences. Every broadcaster knows this. It’s the jokes, the stories, the wink, nod and tone. There’s more. They give voice to the brand. Messing with this can be a disaster… and expensive.

 

Digital platform attracts alternatives
Good brands live forever

The once popular alternative rock brand KINK FM is returning to Dutch airwaves, through the wonders of the DAB+ platform, reports mediamanager.nl (November 7). Earlier the station’s owners announced a re-birth online and podcasts. The national DAB+ multiplex is fully subscribed and the new KINK is replacing a lessor used channel on February 1st.

The original Dutch KINK FM took to the airwaves in 1995 as a cable and satellite channel then closed in 2011. It briefly operated thereafter on the internet before owner V Ventures, operator of legacy Dutch radio station Veronica, pulled the plug. Jan Hoogestein, who had been general manager of KINK FM until 2006, acquired the brand name in 2015. He first intended then did not participate in auctions for regional Dutch FM licenses last year. Kink FM never appeared on the Dutch FM platform. (See more about Dutch media here)

The almost singular advantage of the DAB and DAB+ platforms is giving broadcast space to a plethora of new radio channels. In the Netherlands there are about 110 radio channels occupying various DAB+ multiplexes. WorldDAB reports slightly more than 1 million DAB+ receivers in use (October 30).

Radio Page week ending November 9, 2018
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Radio Page week ending November 2, 2018
radio in Denmark, public broadcasting, DR, radio drama, radio in Poland, Polskie Radio, radio audience, radio management, Jedynka Radio, Trojka Radio, RMF FM

Radio Page week ending October 26, 2018
radio in the UK, radio audience, RAJAR, BBC Radio, public broadcasting, commercial radio, Radio 2, Radio 4, Magic, LBC, Heart, Classic FM, digital radio, digital transition

Radio Page week ending October 19, 2018
radio in Norway, digital transition, digital radio, Norwegian Media Authority, Metro Radio, radio in Belgium, CIM, radio audience, summer listening, Nostalgie, Bel RTL, Vivecité, RTBF, Radio 2, MNM, VRT, QMusic, Joe FM

Radio Page week ending October 12, 2018
radio in Greece, audience measurement, AEMAP, Focus Bari

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radio in France, Radio France, public broadcasting, advertising

Radio Page week ending September 28, 2018
radio in Poland, radio license, KRRiT, Radio WNET, Eurozet Group

Radio Page week ending September 21, 2018
radio in Denmark, Danmarks Radio, DR, digital radio, P6 Beat, P7 Mix, P8 Jazz, podcasts, radio in Germany, digital radio, Vaunet, DAB, online audio, radio in Norway, FM

Radio Page week ending September 14, 2018
radio in Lithuania, music quotas, M-1

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Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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