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ftm Radio Page - March 14, 2014

Taking The Long View And Attracting A New Generation
pawns The great debate among radio programmers, raging for more than a generation, pits branding versus mechanics. Branding for radio is more than names – or name changes – and is the essence of image. Proponents fight the competitive battles with advertising and promotion. More tactical programmers fight with music rotations, word count and timing. The point is getting listeners – and advertisers – to notice.

 

Then they came for the radio
Listen for the steps

“Unknown armed men” disabled the last Ukrainian radio stations in Crimea by the middle of Friday afternoon, said National Television and Radio Council deputy chairman Larisa Mudrak, quoted by Telekritika (March 14). On Monday (March 9) Ukrainian analogue television channels were pulled off the air and from cable networks, replaced by Russian channels. Forces of the Russian Federation have occupied the Ukrainian Crimea peninsula ahead of a hastily called and internationally unrecognized referendum on joining the Russian Federation scheduled for Sunday.

TRK Breeze, located in Kerch, lost transmission from “damaged electrical cables and electric part of the radio tower,” said the station’s website, about 14h00 local time. Radio ERA FM, which rebroadcasts Radio Liberty (RFE/RL), lost FM transmission in Krasnoperekopsk and Kerch, replaced by “propaganda broadcasts spreading anti-Ukrainian appeals…to support the illegal referendum,” said the station’s website.

“We have appealed to the police and prosecutors to immediately take steps to protect our radios and restore law and order,” said Ms Mudrak.


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