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ftm Radio Page - May 13, 2016

The march of consolidation - onward, maybe upward
something old, something news

Two Swiss broadcasting companies in the French-speaking region are verging on a merger of sorts. Media One, owner of One FM and LFM, and Groupe Rouge, owner of Rouge FM, Yes FM and Rouge TV, are taking early steps to combine activities. Under current Swiss law private ownership is limited to two radio stations and two television stations.

The first – and obvious – stage is combining ad sales. Privately-owned media houses in Switzerland were horrified by government approval last year of an ad sales joint venture involving big publisher Ringier, public broadcaster SSR-SRG and big telecom Swisscom. The local radio share of Swiss advertising is about 3%.

Hit music station One FM, principally based in Geneva, celebrated its 20th anniversary a few weeks ago. LFM was originally known as Lausanne FM. Rouge FM is the highest rated local radio station in French-speaking Switzerland, covering the three cantons Geneva, Vaud and Neuchatel. Geneva general interest station Yes FM is the predecessor of Radio Lac, the original local Geneva radio station. (See Swiss French-region radio audience trend chart here)

“Yes FM needs work,” said Media One principle Antoine de Raemy, quoted by Lettre Pro de la Radio (May 10). “The name will probably be changed back to Radio Lac, in a modernized form. We want to make it an information and talk station.”

The audience picks new favorites and really likes those talk shows
It's the language

Czech radio listeners can select from a wide variety of national, regional and local stations and for the past several years rarely make sweeping changes. The recently released STEM/MARK Median Radioprojekt audience estimates, a rolling average of the past two quarters, show, instead, a trickling away from legacy national channels and toward regional and specialty stations. National channel Radio Impuls (Londa) held its premiere position while falling 4.1% in daily reach and below one million listeners.

Evropa 2 and Frekvence 1, both owned by Lagardère Active CR, kept 2nd and 3rd places, respectively; the former down slightly, the later up a bit more than slightly. Public channel CRo Radiozurnal ranked 4th, again, down slightly in daily reach. CRo Dvojka, 6th place, was off slightly. Total radio weekly reach rose to 85%. (See Czech Republic national radio audience reach trend chart here)

Regional station Radio Blanik showed a significant 11.4% increase in daily reach but stayed in 5th place nationally. The pop music station has nearly national coverage. Classic rock Radio Beat, also with nearly national coverage, moved to 7th place with a 7.1% gain in daily reach. Country Radio was off 9.1% in daily reach and fell to 8th place. Radio Cas, a regional network of local stations in Moravia, lost 18.9% in daily reach. The network went through a re-branding exercise last autumn.

The big winner, at least by daily reach increase, was public news-talk channel CRo Plus, up 70.4%. Last year the channel was granted a medium wave frequency, took on digital platforms and added popular show hosts from Radiozurnal.

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