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ftm Radio Page - March 11, 2011

Radio Up-side And Down
Radio Bob Conventional thought among most broadcasters holds that stable ratings are better, lest the ad buyers be frightened. Changing a few things about the survey, though, keeps the ad buyers guessing. We wouldn’t want them to get bored. And boring it was not!

 

 

New media works for radio channels
“podcasts have exploded”

Some broadcasters have embraced new media. Others have been a bit shy. A few, like Italian public channel RAI Radio2, have gone head over heels.

Podcast downloads, for example, have proved enormously popular in Italy. In February, podcasts from RAI radio programs were downloaded a million times, said Radio2 director Flavio Mucciante to Italpress, 300,000 more than in January. Over half were for Radio2 programs like Catepillar and Il ruggito del coniglio (The roar of the rabbit).

Page views to the new Radio2 “more than doubled since last year and podcasts have exploded,” said Mucciante, who added that half the downloaders are between 18 and 35 years. (JMH)

FM shut-off shut down
electronic waste

The German Federal Cabinet has proposed several provisions for a revised Telecommunications Act all of which will make their tortured journey through each Länder then back to the Federal Council. Missing is a statutory requirement ending radio broadcasting on the FM band by 2015. The German Federation of Commercial Broadcasters and Media Industries (VPRT) expressed a cautious gladness.

“FM is and remains the basis for the development of new digital offerings and must be secure for a long time,” said VPRT vice president for radio Klaus Schunk in a statement (March 9). German private broadcasters have long been wary of “the totally unrealistic statutory demand to shut down by 2015 the best FM system and thereby turning 300 million radio receivers into electronic waste.” (See VPRT statement here – in German)

Digital broadcasting stakeholders in Germany recently agreed on a plan to develop several national digital radio channels using the DAB+ standard with a launch target of August. (JMH)


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