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ftm Radio Page - June 5, 2015

National radio brands march on, ever closer to infinity
no juice

The onward march of network radio in the UK has trampled another local station. Global Radio, one of two giant UK radio operators, has acquired Liverpool station Juice FM. Owner UTV Media has been “reviewing” local radio assets, presumably to shield the company from losses attached to its recent launch of a television channel in Ireland. The transaction is valued at GBP10 million (about €13.5 million), reported the Guardian (June 5), about four and a half times revenue.

Global Radio chief executive Ashley Tabor, in advance of the required exhaustive review by regulator Ofcom, welcomed “Juice FM to the Global family.” Pop-rock Juice FM will likely disappear into Global Radio’s Capital brand, currently without a Liverpool distribution point. Global Radio and Bauer Media have worked tirelessly in recent years to strengthen their national commercial radio brands, following the model of US commercial radio owners and pleasing their investment bankers and media buyers. Radio reach in the UK continues to drift lower, according to RAJAR audience estimates over the last year or so. (See recent RAJAR trends chart here in Resources)

Juice FM launched in 2000 as an all-local Liverpool pop-alternative station. Absolute Radio, originally a joint venture of Ulster TV (UTV) and German radio operator Eurocast, acquired the station in 2003 from celebrity owners. Bauer Media acquired assets of Eurocast, including Absolute Radio, leaving UTV Media with its TalkSport national franchise and several local stations.


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