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ftm Radio Page - March 1, 2013

DJs in dither about Facebook counting
The things that really matter

“What gets measured gets done,” declared management icon Tom Peters, lo those many years ago, when management by objectives (MBO) was the rage. A generation later managers continue to divine new ways to measure and reward an employee’s performance. It’s easy with bankers; count the money and hand out the bonuses.

With radio performers – the DJs – it’s not so simple. Audience ratings, ups and downs, have long been the first – and often the only – criteria. But listener surveys can be incomplete, particularly when the bosses have more complex objectives. Social media traffic and program downloads are easy to track and very trendy, so why not add them to the list of “measureables.”

That’s exactly what BBC Radio 2 bosses have done, reports the Guardian’s John Plunkett (February 28). There’s a whiteboard for each Radio 2 DJ on which the daily, weekly and unearthly stats are recorded. Radio 2 is the highest rated of the BBC radio channels. (See recent UK national audience chart here)

The Radio 2 DJs were astonished. “The things that really matter aren't measurable,” said one anonymously. “A presenter could hit all their numbers and still have a dull program. Or they could miss all the targets but be making great radio.”

Peters abridged the famous phrase from the quintessential management by objectives guy, Peter Drucker, who said, “What gets measured gets managed.” (JMH)

Radios banned! Yes, it’s election time
Cheap smartphones, too

Police raided offices of the Zimbabwe Election Support Network (ZESN) in Harare looking for suspicious “specially designed radios.” Other NGOs have been raided in recent days including the Zimbabwe Peace Project and the Zimbabwe Human Rights Association. Police spokesperson Charity Charamba said the seized “communications devices,” which apparently included smartphones, were used for “hate speech” and “meant to sow seeds of discontent within the country,” quoted by The Zimbabwean (February 20). (See more on media in Africa here)

“We have information that people or political parties are engaging in illegal activities and distributing illegal communicating devices to the public,” said Ms Charamba. Media watchers in Zimbabwe and elsewhere noted that short-wave and medium-wave radio receivers have been targeted because they can pick-up stations like the BBC and VOA rather than State broadcaster ZBC. Wind-up and solar powered radio receivers, also targeted in the ban, are popular in rural areas. A referendum on a new constitution in Zimbabwe will be held in three weeks and one on Robert Mugabe’s presidency in the summer. (See more on elections and media here)

 “It is simply a case of oppression that the police are carrying out on behalf of some political parties,” said human rights lawyer Alec Muchadehama, quoted by The Standard (February 24). “No offence was committed by the people who use or distribute the receivers, meaning there is no legal basis for the police's action.” (JMH)

 


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