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ftm Radio Page - week ending February 1, 2019

New measurement service completed first full year
"what gets measured gets done"

Radio broadcasting depends on a robust and independent measurement system. This is important even where broadcasting is less dependent on advertising. Audience estimates, conducted with reasonable scientific rigor and published with some frequency, tend to focus the attention of all stakeholders; from broadcasters and advertisers to regulators and on to the general public. Everybody likes to know which stations are up and which are down.

In Italy there is a rather new radio audience measurement provider: RadioTER - Tavolo Editori Radio. Like the best of measurement providers it is a joint industry grouping that provides direction and funding. With RadioTER, the actual science is conducted by notable industry leaders GfK/Ipsos. The service first appeared in 2017 following a “herding the cats” experience of getting agreement from all necessary parties. Italian broadcasters and media buyers had been without a radio measurement service since the 2011 bankruptcy of AudiRadio. (See more about media in Italy here)

This week (January 29) RadioTER issued a series of audience datasets from 2018; last quarter, half year and full year. Datasets for 2017 are a bit less complete, pushing off until next year several intriguing questions. For example, total average daily listening estimates for the full year 2018 are 65.5% of the Italian population, persons 14 years and older. The 2017 estimate was 66.9%.

The top 10 radio channels ranked in the last half 2018 dataset are unchanged, more or less, from the first half year audience estimates. All of them have been in operation for decades, most with national distribution. An important addition to the RadioTER estimates, missing from other services, is online and digital listening. (See Italy - Major Media - Radio Broadcasting in Resources

RTL 102.5 and RDS lead the rankings, both slightly lower in average daily listeners, by percentage. Radio Italia Solo Musica Italiana ranked 3rd on a 3% listener increase. Radio Deejay was pushed lower to 4th place. Radio 105 was also lower.

Public broadcaster RAI Radio 1 ranked 6th on a slight increase in listeners. Radio Kiss Kiss was 7th on a slight decrease. For the rest of the top ten, in order, Virgin Radio was up, RAI Radio 2 down and Radio 24 up noticeably.

Radio Page week ending January 25, 2019
radio in the UK, classical music, Millennials, Scala Radio, Classic FM, BBC Radio 3, Bauer Media, radio advertising, radio in Norway, radio in Sweden, digital radio

Radio Page week ending January 18, 2019
radio in France, Mediametrie, RTL, France Inter, BFM, France Info, radio news, gilets jaunes, NRJ, Skyrock, radio in Poland, radio audience, Radio Track, RMF FM, Radio Zet, Polskie Radio, Jedynka Radio, Trojka Radio, RMF Classic

Radio Page week ending January 11, 2019
radio in Africa, radio in Democratic Republic of Congo, radio in Gabon, RFI, Radio Gabon, radio in the UK, Virgin Radio, digital radio, DAB, BBC Radio, News UK

Radio Page week ending December 7, 2018
radio in Poland, Eurozet, Radio Zet, Chillizet, Czech Media Invest, mergers and acquisitions, Agora Group

Radio Page week ending November 30, 2018
radio in Spain, EGM, AIMC, Cadena SER, Grupo Prisa, Los 40 Principales, Onda Cero, M80, Cadena COPE, RNE, Atresmedia

Radio Page week ending November 23, 2018
radio in France, Paris radio, radio audience, Mediametrie, RTL, Europe 1, France Culture, Radio Latina, radio in Austria, music rights, digital radio, DAB+

Recently added radio audience figures and resources

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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