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The Tickle File is ftm's daily column of media news, complimenting the feature articles on major media issues. Tickle File items point out media happenings, from the oh-so serious to the not-so serious, that should not escape notice...in a shorter, more informal format.

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Week of February 1, 2016

If everybody agrees viewers will see Facebook ads on their TV sets
“herding cats”

Convergence happily described, last century, the great prospects for technology to disrupt and replace the inefficient with really cool stuff. It has moved at lightening speed. Through the gift of physics mobile technologies are converging with nearly everything. We have Facebook, ads on Facebook, Netflix, Uber and more.

Policy makers at the International Telecommunications Union (ITU) and European Commission (EC) saw this coming years ago and, with like minded around the world, studied how to grab hold of that lightening bolt and convert it to happiness. If not that, exactly, at least a gravitational force attracting money. Like everything else on our small planet there are constraints. Mobile technology can only fulfill its ever expanding promise by optimizing the radio frequency spectrum. For a more complete explanation visit your friendly neighborhood physicist.

EC digital everything commissioners Andrus Ansip and Günther Oettinger proposed this week moving digital terrestrial television (DTT) transmissions out of its home in the UHF spectrum so mobile telecoms can use it for 5G services like The Internet Of Things. European TV broadcasters will have four years to get out if their national governments all agree. This was already proposed several years ago by then EC Digital Agenda commissioner Neelie Kroes, who once described getting all Member States to agree on anything as “like herding cats.”

“We cannot have high quality mobile internet for everything and for everyone everywhere unless we have modern infrastructure and modern rules,” said Commissioner Oettinger in a statement. “With this proposal we show that we can have both: a vibrant audiovisual sector as well as the spectrum we will need for 5G. The 700 MHz band will be ideal for new promising fields like connected driving and the Internet of Things. I want Europe to lead in 5G. That is why all Member States must act by 2020.“

Watching carefully all this, as it has for a decade, is the European Broadcasting Union, the association of European public broadcasters. They are “concerned.” DTT is the primary vehicle for TV watching in Europe. Viewers would need to upgrade receivers, again. Broadcasters, public and private, would need to upgrade transmitters and such.

“Broadcasters will need to make costly changes to their infrastructure,” accounted EBU chief EU lobbyist Nicola Frank in a statement. “Member States should clearly be able to provide for compensation for both consumers and broadcasters in order to cater for the investment needed to implement the change.” (See EBU presser here) The cost of it all could run to €4.4 billion, reported Les Echos (February 3).

“Orphaned” public broadcaster pleads for relief, sees “complete switch-off”
slowly drifting

Public broadcasting leaders in Bosnia - Herzegovina are warning that financial strain and government inaction could soon fade public broadcaster BHRT to black. License fee revenue collected through fixed-line telephone bills has fallen significantly as Bosnians cut the cord for mobile services, escaping the €3.8 monthly license fee. Ad spending in Bosnia - Herzegovina (BiH) fell 75% between 2008 and 2013, reported the South East European Media Observatory (SEEMO), and BHRT radio and TV channels are limited to six minutes per hour.

In the aftermath of the 1990’s Balkan Wars new public broadcasters were created to replace State broadcasting institutions. Ethnic, religious and political rivalries subsumed the region, horrifically, into a battleground. States that rose from the former Yugoslavia were persuaded as bullets and bombs, mostly, stopped flying to adopt the European public broadcasting model as a means of promoting national and European solidarity.

“Our situation is critical,” said Belmin Karamehmedovic, named BHRT general director last June, to Balkan Insights (February 3). “We cannot even pay our gas and electricity expenses, not to mention the €5 million that we should pay the European Broadcasting Union (EBU). It's a problem that has been going on for years.” Last May the EBU appealed to the BiH government for an “adequate funding model.”

After months of one austerity budget after another the BHRT management board indicated program output would be “gradually” reduced until a “complete switch-off”, reported Serbian news portal nezavisne.com (January 29).

“Everything is directed toward maintaining our basic function, which is the program, for which all this exists,” said Mr.Karamehmedovic to RFE/RL (January 29). “We work in one large building that was built over thirty years ago, which was badly damaged during the war. We still have some equipment in the building before the Winter Olympics of 1984. and continue to work with equipment that should be in a museum. The question is how much longer it can endure.

“We feel like an orphan, an unwanted child in this whole thing.”

Politician unloads in “media war” with billionaire
“expanded profile”

Observers of Hungarian media politic await each day another round in the slug-fest between billionaire Lajos Simicska and Prime Minister Viktor Orban. There is now a Budapest radio station in the mix, to be called Karc FM with Otto Gajdics as manager. He’d been manager at news-talk station Lanchid Radio, principally owned by Mr. Simicska. Last year he vacated that position along with Gabor Liszkay, editor-in-chief of daily newspaper Magyar Nemzet, also principally owned by Mr. Simicska, and various other executives for “reasons of conscience.”

Mr. Simicska's media holdings had been reliably supportive editorially of PM Orban and the Fidesz political party, to which Mr. Simicska contributed generously. The “bro-mance” ended with the imposition of a tax on advertising revenues, largely directed at television broadcaster RTL Klub, principally owned by RTL Group. Finding lawyers for RTL and Bertelsmann a bit overwhelming the ad tax law was withdrawn and replaced with another directed at all privately-owned media companies and somewhat less draconian. At about the same time PM Orban effectively moved moved the not-insubstantial government ad budgets from privately-owned media outlets to State-owned MTV. This did not please Mr. Simicska, who declared “total media war,” presumably directed at PM Orban. (See more about media in Hungary here)

There was also, not long ago, that tiff about Mr.Simicska’s outdoor advertising company Mahir Cityposter. It had a 25 year deal with the city of Budapest for some 600 installations. Last September the city cancelled the contract with Mahir Cityposter, several years early, and ordered all installations removed. When the city’s wrecking crews arrived in early January Mr. Simicska sent in security guards to provide a little distance. The police were called. All parties moved to court rooms, removal of the installations suspended.

Karc FM will occupy the Budapest frequency of NG 105.9, reported hvg.hu (January 29), once intended to be the radio adjunct of business newspaper Napi Gazdaság, which disappeared in August 2015. The vacated NG 105.9 frequency was transferred to Gabor Liszkay, who, with friends close to Fidesz, acquired the assets of Napi Gazdaság. Regulator NMHH (National Media and Infocommunications Authority) allowed an “expanded profile” for the station. It is expected, with the personnel and name changes, Karc FM will be reliably pro-government.

If there’s money out there, somebody wants it
Billions, and billions more

Always exciting are big numbers. Winners are always defined by big and bigger, best assumed. Being at the top of the list, any list, is better than, well, elsewhere. Whew!! It’s tiring.

So Google, actually holding company Alphabet, is, today, the most valuable publicly-traded company in the world, surpassing Apple, US$553 billion versus US$538 billion, respectively. Fourth quarter 2015 revenue for the Google business reached US$ 17.3 billion, beating the best guess of analysts US$16.9 billion, reported Bloomberg in great detail (February 2). Net income was US$ 4.92 billion, compared with US$ 4.68 billion in like period last year.

“The primary driver was the increased use of mobile search by consumers,” said Alphabet CFO Ruth Porat on the post-release analyst conference call. That means delivering ads through search engine Google and video portal YouTube. Total clicks were up 31% against the same quarter 2014 even though ad rates fell. (See more about Google/Alphabet here)

It seems like only yesterday when Rupert Murdoch (News Corporation and 21st Century Fox principal) vowed to take on “parasite” Google. Actually, he was railing just last week about Google’s “token” tax settlement with the UK government. Tax collectors in France, Italy and Germany are also looking for Google-money. Russian Federation President Vladimir Putin, according to rbc.ru (February 1), instructed his Finance Ministry to explore a value added tax (VAT) on Google and other foreign tech services companies to “level the playing field” for Russian providers.

In other news of billions, Google's email service Gmail now has over a billion users worldwide. And so does the Whatsapp mobile messaging app, owned by Facebook. Several government are looking, too, as facebook to plug tax revenue holes.

New job for news host threatened by culture minister
“this must stop”

Journalist Karolina Lewicka has a new job with news-talk radio station Tok FM, reported press.pl (February 1). Ms Lewicka will host an evening news show. She had worked for Polish public television TVP, off and on since 2008. Tok FM is owned by Agora Group, publisher of major daily newspaper Gazeta Wyborcza.

Last November she was interviewing deputy prime minister Piotr Glinski as the newly installed far-right nativist government moved forward on certain constitutional “reforms” for a program on TVP Info. She asked Mr. Glinski, also Culture Minister charged with media policy, about constitutional protections for freedom of expression. He went quite ballistic, calling the news channel a propaganda outlet that would soon be “gone.” He also called for her head.

TVP president Janusz Daszczynski suspended Ms Lewicka pending an ethics committee review. She was cleared and returned to work. Mr. Daszczynski was subsequently fired. In mid-January Ms Lewicka resigned from TVP during a week of mass exits, mostly non-concurrent, from TVP and Polskie Radio. (See more about media in Poland here)

Groups supporting the realm and rights of media workers, concluding a two-day fact-finding mission to Poland, hopes the new government “takes a courageous stand” and redeems itself with a change in thinking. "We recognise that Poland's public broadcaster has for many years been seen as a political pawn and a prize for the governing party,” said a joint statement from the European Federation of Journalists (EFJ), the European Center for Press and Media Freedom and the International Press Institute (IPI) issued this week (February 1). "This must stop. Nevertheless, past wrongs do not justify the passage of legislation that conflicts with international standards for press and media freedom.”

The groups also call for Polish journalists “to stand together.”

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