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The New Business Model For Newspapers: Make The Online Sale First With Print Being The Add-On? --- Philip M. Stone December 5, 2007
The basic view for the newspaper industry in 2008 as given at UBS Media week presentations Tuesday is that newspaper print advertising revenue will continue to fall, that newspaper internet revenue will continue to climb, that combined the total revenue will still continue to decrease, and the only real question is by how much?

TV Web Sites Overtaking Newspaper Web Sites --- Philip M. Stone - May 25, 2007
One salvation for newspapers wrestling to make their multiplatform approach to news as profitable as print used to be alone is that their web sites are so popular – 37.6% of US active internet users visited a newspaper site in Q1 -- but new studies show that local TV web sites are increasingly snapping at their heels, and at the end of the day the most important buzz word for advertisers will be “Reach”.

Publishers Around The World Should Study Closely The Tampa Tribune’s New Business Plan – It’s Making All Of The Cost Adjustments Metropolitan Newspapers Must Fulfill In The New Media Age While Positioning Itself As Tomorrow’s Leading Multiplatform Hyper-Local News Force --- Philip Stone April 12, 2007
Too often newspapers announce various cost cuts coupled with some idol talk about increasing digital revenues, but not with much of an implementation plan. Which is why publishers everywhere need to take a look at the Tampa (Florida) Tribune’s announcement this week of combining “Out With The Old” with a solid plan “To Bring In the New?” It may just be the recipe to save metropolitan newspapers.

Notice How Newspapers And Web Classified Job Listing Sites Are Now Rushing Together To Form Partnerships. Better Late Than Never, But What About LiveDeal That Started It All In The First Place? --- Philip M. Stone - February 16, 2007
It was, perhaps, a bitter pill to swallow but newspaper companies have come to the realization that if you can’t beat the major web classified job-listings companies then you might as well literally join them.

USA Today’s Circulation May Have Dropped 1.3% In the Last Audit, But That Hasn’t Stopped It from Seeking a 6% Advertising Rate increase For 2007 --- Philip M. Stone December 4, 2006
USA Today has the highest US audited daily circulation at 2,269,509, but that’s a 1.3% drop from its previous audit. So how come it is asking its advertisers for a 6% increase for 2007?

With Two Of Every Three Dollars Of Newspaper Online Earnings Coming From Classifieds, Why Isn’t The Industry Ready To Enter The “Golden Era of Online Classifieds”? --- Philip M. Stone - July 31, 2006
Globally about 6.8% of all newspaper classified revenues comes from online and the obvious question is why that number isn’t much larger especially since everyone knows classifieds have been migrating online for some years. Why haven’t newspaper’s online classified operations taken up the slack better than this?

LiveDeal Ties Up With AdStar – Now An Online Ad Can Be Automatically Fed to the Local Newspaper’s Print Edition --- Philip M. Stone - July 26, 2006
It seems a no-brainer – newspapers partner LiveDeal, a specialist in online classifieds, and let LiveDeal do all the site maintenance, keeping its technology up-to-date, and they share the revenue. The Toronto Star liked the idea so much it actually invested in LiveDeal and then set up its own Canadian site that has been very successful since its January start.

The Good News For Newspapers Is that More People Than Ever Before Are Reading Their Online News Sites. The Bad News Is that One of Their Major Advertising Sectors – Automotive – Is Moving Much Of Its Spend to The Web, Too, But Not Necessarily To Newspaper Sites --- Philip M. Stone - February 6, 2006
US newspaper web sites continued to attract web crowds in record numbers during Q4, 2005 as some 35% of all active US web users spent time on a newspaper site. But that is about the only thing newspapers can find to celebrate, and with print circulations still in decline, and revenues basically flat there is now the added dose of bad news that newspaper classified automobile advertising has taken a nosedive, and all the signs are things will get worse, not better.

Now There Is A Way For Newspapers to Compete With Craigslist. Say Hello to LiveDeal --- Philip M. Stone - October 27, 2005
Newspapers know they stand to lose billions of dollars in classified advertising revenue to Craigslist, and many publishers have simply no idea how to compete against free ads. But now comes along LiveDeal, a Craigslist competitor that actually encourages newspapers to turn over their classifieds to a site LiveDeal will run for them on a revenue share basis. It’s aimed at local readership within a 50-mile radius of local postal codes, but it extends nationwide.