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RAJAR Shows RAJAR Works --- Michael Hedges May 29, 2006 Upgrade and improve were the key words used by RAJAR (Radio Joint Audience Research) Managing Director Sally de la Bedoyere when announcing the long awaited new contract for UK radio measurement. Times are tough enough in the UK commercial radio industry without inflicting new trauma. RAJARs delicately prescribed measurement homeopathy provides a regimen for well-being, mental and physical. |
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A Pinch Here And A Pinch There --- Michael Hedges February 23, 2015 Follow on Twitter It is a sign of the times that broadcasters, when faced with a restless audience and restive advertisers, struggle for balance. 'Build an audience and the money will follow' rings hollow in the digital era, automated media buying only one challenge. Big media brands are at greatest risk because when money is scarce doing 'more with less' pinches. And the audience notices, of course. |
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