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ftm Radio Page - October 17, 2014

Politician Attacks “Crazy Loopholes”
look inside Quotas legally requiring radio broadcasters to broadcast music locally produced or performed in a national language periodically rise to broad debate. The music industry generally loves the idea and radio broadcasters generally hate it. Supporters and critics often cite French and Canadian music content broadcasting laws as proving their respective points.

 

Big channels divide market
The advantage of scale

Radio listeners in Portugal are increasingly attracted to just two channels. In the May to September Bareme Rádio Marktest audience estimates Radio Comercial holds the top spot with 24.1% market share with RFM following with 21.6%, both showing year on year increases. Doing the math, that’s an aggregate market share of 45.7%. A year ago those top two channels had a combined market share of 40.5%.

Radio Renascenca, the general interest channel of Grupo R/Com, held 3rd place but dropped to 7.7% market share from 10.3% one year on. Radio Comercial is owned by Media Capital Radio and RFM is owned by R/Com. The two companies are tooth to tooth in the Portuguese radio market.

Public broadcaster RTP main radio channel Antena 1 placed 4th, up slightly to 6.4% markets share. Contemporary channel Antena 3 was also up slightly. (See Portugal national radio audience trend chart here)

Hit music Cidade FM moved to 6th place in the national rankings, 4.6% market share, sharply up from 3.8% year on year. News-talk channel TSF continued a long slow decline to 3.5% market share from 4.9%.


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