ftm Radio Page - March 13, 2015

What They Want Is Where They Are
Media consumers are, mostly, confined. They hear, see and touch what is nearest. This is called proximity, the branding concept considered the strongest. The web, smartphones and the rest of new media has the potential to change all of that, testing the ties that bind media outlets with their best friends. It is a challenge.

New measurement service appears, free offer
more numbers, more often

Radio broadcasters in Bulgaria will soon have loads of luscious audience data to pour over. The Nielsen Bulgaria affiliate Admosphere and Ipsos have already started collecting survey data for nationally representative audience estimates, first report due in April. Several broadcasters have already signed up, others had no idea it was coming, reported capital.bg (March 9).

Ipsos prepared a national radio audience survey during the summer 2014 commissioned by public radio broadcaster BNR that thrilled broadcasters and advertisers. Other public opinion research institutes have periodically conducted radio audience measurement in Bulgaria. Nielsen Admosphere will take care of marketing the radio data-set and Ipsos will manage the survey details and provide analytics. Nielsen already provides TV measurement in Bulgaria and is offering free radio data to existing TV customers for a year. (See more about media in Bulgaria here)

More new data services are planned by Nielsen Admosphere - time-shift viewing and lifestyle profiles - “as soon as the market shows a real demand,” said a spokesperson. Nielsen and Gemius, internet measurement provider, are collaborating on a cross-media measurement project that will be rolled out in Bulgaria sometime after it appears in the Czech Republic.

Radio Page week ending March 6, 2015
radio in Sweden, public radio, SR, radio in Italy, RCS Media Group, Radio 105, Radio Monte Carlo, Virgin Radio

Radio Page week ending February 27, 2015
radio in Italy, Eurisko GfK Radiomonitor, radio audience, radio advertising, RTL 102.5, RDS, Radio 105, Radio 24, RAI, radio in Germany, AG.MA, radio in Switzerland, digital radio, radio reception, radio in Norway, digital transition, NKOM

Radio Page week ending February 20, 2015
radio in the Czech Republic, public radio, CRo Plus, FM distribution, radio in Crimea, radio in Russia, radio in Ukraine, Gazprom Media

Radio Page week ending February 13, 2015
World Radio Day, ITU, AER, Internews, VPRT, radio in the UK, radio audience, digital radio, RAJAR, BBC, Radio 2, Radio 1, 6Music, commercial radio, Heart

Radio Page week ending February 6, 2015
podcasts, Serial, WBEZ, theater of the mind, radio in Switzerland, audience measurement, digital radio, MediaPulse, SSR-SRG, SFR, RTR, Rete, Radio 3i, Radio Swiss Pop, Radio in France, Radio France, Le Mouv', FIP

Recently added radio audience figures and resources

• Germany - Radio Audience (March 2015)
  leading stations, audience trend, daily reach
• Italy - Major Media - Radio Broadcasting (February 2015)
  public and private broadcasting companies, channels, audience reach/share, management
• UK - National Radio Audience (February 2015)
  market share, trend, sectors
• UK - London Radio Audience (February 2015)
  market share, trend
• UK - National Radio Audience (February 2015)
  BBC/commercial 'gap'
• Switzerland - Radio listening by region (February 2015)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (February 2015)
  share, trend
• Switzerland - Swiss-German region Radio Audience (February 2015)
  share, trend
• Switzerland - Italian region Radio Audience (February 2015)
  share, trend
• Bosnia/Herzegovina - Major Media - Radio Broadcasting (January 2015)
  public and private broadcasters, management, descriptions, regulator, broadcaster association
• Albania - Major Media - Radio Broadcasting (January 2015)
  public and private radio channels, national, regional, religious and community stations
• France - Greater Paris Radio Audience (January 2015)
  national and local channels, market share, trend
• France - National Radio Audience (January 2015)
  national channels, sectors, market share, reach/TSL
• Turkey - Major Media - Radio Broadcasting (January 2015)
  ownership, management, program formats, platforms, audience estimates

More Resources

Also see ftm Knowledge

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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