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ftm Radio Page - September 12, 2014

Top stations remain on top, others up and down
Language shifting

Radio listening is quite robust in Latvia, 80% national penetration according to the TNS Latvia audience estimates for the summer quarter. Average daily time spent listening is 4 hours and 11 minutes for people 12 to 74 years. Changes in station rankings are few but interesting.

Public pop music channel Latvijas Radio 2 remains to top ranked national channel and increased average quarter hour share (AQHS) to 24.1% from 21.1% one year on. Public news and public affairs channel Latvijas Radio 1 held 3rd place with slightly lower AQHS 9.4%. Public Russian-language general interest channel Latvijas Radio 4 fell conspicuously to 9th rank to 4.2% AQHS from 4th rank and 6.9% AQHS. Arts and culture channel Latvijas Radio 3 ranked 20th nationally with 0.8% AQHS.

On the commercial side, adult-contemporary Radio Skonto ranked 2nd nationally with 10.2% AQHS, slightly lower year on year. Pop music channel Radio SWH moved into 4th place from 6th one year on with 5.7% AQHS, slightly lower. All-music top 40 channel European Hit Radio fell to 5.5% AQHS and 5th place from 6.3% AQHS. Star FM, the pop music channel owned by Modern Times Group, booted up to 6th place and 4.5% AQHS from 9th place one year on and 3.6% AQHS. (See Latvia national radio audience trend chart here)

Russian-language radio stations in addition to public channel Latvijas Radio 4 appear to have shifted audience. Pop music station Hiti Rossii dropped to 4.4% AQHS from 4.7% year on year while Russian-language dance station Top Radio rose to 4.4% AQHS from 3.9% AQHS. The re-broadcast of Russian contemporary music channel Avtoradio dropped to 1.9% AQHS from 3.0% AQHS while Radio Baltkom, which re-broadcasts programs from Moscow news-talk channel Ekho Moscvy rose to 1.6% AQHS from 0.7% AQHS year on year.


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