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Can Reviews Be Trusted?
Philip Stone March 3, 2010 Follow on Twitter
If you canít trust those with whom you do business then do you continue doing business with them? The Tiger Woods fiasco shows what can happen when loss of trust means loss of endorsements, so when a Web review site gets hit with a lawsuit claiming extortion via selling advertising contracts in exchange for removing or hiding bad reviews then what happens to the trust factor with that site?
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