followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

US Advertising Spend Drops In First Half, and Newspapers Particularly Get Nailed, Down 5.8%, But Even The Internet’s 17.7% Increase is Disappointing
Philip M. Stone - September 12, 2007
The US report card for the first half’s advertising spend is in and the trend line is bad – media advertsing expenditures have dropped for two consecutive quarters, the first time that has happened since 2001-- and while some media did better than others newspapers, as usual, have the poorest results.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm