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US Advertising Spend Drops In First Half, and Newspapers Particularly Get Nailed, Down 5.8%, But Even The Internet’s 17.7% Increase is Disappointing
Philip M. Stone - September 12, 2007
The US report card for the first half’s advertising spend is in and the trend line is bad – media advertsing expenditures have dropped for two consecutive quarters, the first time that has happened since 2001-- and while some media did better than others newspapers, as usual, have the poorest results. available for restricted access.
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