|
Welcome to followthemedia.com
The article or material you have chosen...
Read Between the Lines Of Ford’s Announcement Of Its Double Digit Ad Spend Growth This Year And Traditional Media Should Not Cheer Too Much – A Lot of That New Spend Is Going Digital and Elsewhere
Philip M. Stone - May 4, 2006
Traditional media, hard hit by automobile companies cutting back on their advertising spend because of poor sales and huge financial losses, thought it heard the announcement this week it has waited so long for -- Ford is boosting its advertising spend over the next 12 months. But look closely at how the company is going to spend that additional money and there’s no reason to uncork the champagne.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
|
