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Web Advertisers Are Flocking Increasingly To Cheaper Search And They Question The Effectiveness of More Expensive Banner and Column Ads, Wanting Proof Their Campaign Will Succeed Before Committing Long-Term
Philip Stone May 20, 2008
One of the things that has always bothered advertisers is that the medium that takes their money usually offers no guarantee of success. Each platform says it is the best for the message, but if it doesn’t work then tough luck on the advertiser. No money back guarantees if sales targets aren’t met.
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