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If The CPM Advertising Model Doesn’t Work For The Likes Of Murdoch Can You Imagine What It Does For The Likes Of ftm?
Philip Stone November 19, 2009 Follow on Twitter
An advertising agency contacted ftm recently and suggested a cpm deal for a campaign it was about to launch in the UK. We told them we had bad experiences with cpm models (not worth the effort) but for a fixed price of 1,000 Euros a month they could have a banner on the home page and the new pages for our daily stories. And then we got back their math!
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