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Knight-Ridder Fights Back Offering Some Classifieds for Free
Philip Stone May 30, 2005
McKinsey had warned newspaper publishers in April that their classified advertising revenue was going to take a $4 billion hit by 2007 – that’s about 9% of the $46.7 billion that newspapers earned from 2004 advertising. The losses are forecast because so much of that advertising is increasingly moving to the Internet where it is posted for free or for much less than a newspaper charges.
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