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If You Want The Cheapest Cost Per Thousand Viewers Then Your Advertising Should Go Outdoors, But if You Want to Spend The Most For A Captive Audience Then Cinema Is Your Ticket
Philip M. Stone - March 9, 2006
For the first time since Initiative Futures Worldwide published its global media costs survey in 2000, advertising rates for all media sectors in 2006 look set to rise ahead of economic inflation, driven by emerging countries where high economic growth, surging demand and scarce supply are pushing prices up sharply.
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