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Television Just Isn’t the Same Any More: Audi, the German Auto Maker, Launches Its Own UK 24-Hour Digital TV channel While TV Networks Sample Their Programs via Internet Broadband and Mobiles
Philip M. Stone - November 7, 2005
It seems that advertisers and program providers are all having the same idea as set forth recently by Jana Bennett, the BBC’s director of television, “ to exploit the opportunities that new technologies offer to look at how programs might be delivered beyond the traditional linear broadcast.
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