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Ad Agencies Forecast Big 2011 Global Growth But Read The Small Print – It’s Not So Great For the 'Mature' World And Print Remains In The Doldrums
Philip Stone December 8, 2010 Follow on Twitter
The forecasts that came from the annual UBS Media conference in New York brought big smiles – global ad spending next year will be up, the TV spend will be up, the Internet continues it merry way, but when it comes to print that kind of got buried. After all, who likes bad news when you’re trying to promote the good?
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