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Take Digital Advertising and Multiple Platforms – Two Success Keys That Shoot Out From Accenture’s Media Survey -- Add NBC Saying TV Survival Depends On Other Platforms And The Media Landscape Is Changing Faster Than You May Think
Philip Stone May 6, 2008
Here’s the short of it – 52% of respondents in Accenture’s respected annual survey of Global Media Content believe that by 2012 digital advertising will eclipse traditional advertising. And 66% said that the largest driver of additional revenue in the next five years will come from new ways of delivering content. Having said that, there is still a cloud over how long it will take for mobile to shine.
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