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The Cup of Nations opens. It’s pay to play (or watch or listen) every day Michael Hedges January 22, 2008 For broadcasters and telecoms to ad agencies and sponsors, sport is, again, the best hope for a brighter (financial) day. Africa’s Cup of Nations football tournament opened this past weekend to an expected audience of one billion. By years’ end sports programming will enrich many; certainly those who place the right bet.
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