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On measurement and monopoly
Michael Hedges August 13, 2007
Across the globe and across all media measurement is the be-all and end-all to commercial success. As media buyers and ad agencies demand changes and enhancements to measurement systems, from cross-media, passive monitoring to ‘granular’ data, broadcasters either acquiesce or endure the financial consequences. Cox Radio CEO Bob Neil took questions from ftm on radio measurement and monopoly.
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