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If You’re A Swiss Commercial English Language Radio Station With Advertising Inventory Sold Out To November, Why Switch To A Public Broadcast License, Dumping The Advertising So The Taxpayers Pay?
Philip M. Stone - May 30, 2007
The 10-year history of English language radio station WRG-FM in Geneva, Switzerland is fascinating for the major players that have had their fingers in that pie and for plans by public broadcaster Radio Suisse Romande (RSR), an equal shareholder with BBC World Service, to get the station’s license switched from commercial to public broadcasting, and then dump the advertising.
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