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UK Commercial Cable and Terrestrial Networks Say Outlook For Kids TV Programming Bleak As British Regulator Proposes Junk Food Ad Ban In Move That Will Cost Millions In Lost Revenue
Philip Stone - November 20, 2006
Obesity is considered the number one growth disease in Europe, and it is getting worse the most in the under 16s. Could all those junk foods high in fat, salt and sugar that are heavily advertised in TV programs aimed at the under 16s be a contributing cause? The UK TV regular thinks so, and has shocked commercial broadcasters by wanting to ban such ads aimed at kids starting in January.
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