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UK Government To Spend £75 Million On Advertising How To Lead A Healthy Life, But Still Allows Some Junk Food Advertising Before 9 p.m., Protecting The £211 Million That A Ban Would Cost TV Companies
Philip Stone January 24, 2008
Here are the UK government’s priorities when it comes to valuing child health: it’s worth taxpayers paying £372 million ($740 million, €495 million) for a vigorous multi-faceted program to combat obesity that includes a £75 million ($150 million, €100 million) advertising campaign aimed at adults to vigorously promote healthy eating and exercise lifestyles. But, for now at least, it’s not worth getting more bang for that taxpayer spend by endangering the £211 million that TV companies would lose if all junk food advertising were banned before 9 p.m.
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