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The EU Looks Like Making TV Happy By Allowing Product Placement Within Strict Rules - September 29, 2005
Philip Stone September 29, 2005
Product placement is worth about $2 billion a year to US television and allegedly it’s worth $0 in the European Union, because it is prohibited for the most part. That European exclusion may soon come to an end, but with restrictions so the public knows what is going on.
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