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Even In The US Where It’s Difficult To Gain Unanimity On Just About Anything, TV Product Placement May Have Just Earned That Distinction On Things Having Gotten Out Of Hand
Philip M. Stone June 27, 2008
It’s the old story of killing the golden goose. Once the Federal Trade Commission (FTC) advised back in 2005 that TV product placement was perfectly ok without having to tell viewers that a product was being “placed” as an advertisement, then the networks and Hollywood just plain went to town on a new way to print money. There are shows today where it’s not uncommon to find from 3 - 5 product placements per minute.
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