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USA Today’s Circulation May Have Dropped 1.3% In the Last Audit, But That Hasn’t Stopped It from Seeking a 6% Advertising Rate increase For 2007
Philip M. Stone December 4, 2006
USA Today has the highest US audited daily circulation at 2,269,509, but that’s a 1.3% drop from its previous audit. So how come it is asking its advertisers for a 6% increase for 2007?

 

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