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The UK National Newspaper Market Is In Turmoil -- Circulation Is Down, The Daily Express Cuts Its Cover Price, Others Raise Theirs to Help Finance Disappointing Relaunches, The Financial Times Starts a Giveaway, And To Top It Off Americans Are Investing in Trinity-Mirror
Philip M. Stone January 19, 2006
FTM really should have known better than to have declared recently that the UK Newspaper price wars were over because no publisher could afford them any more. Along comes Richard Desmond, publisher of the Daily Express, cutting its cover price from 40 pence to 30 pence while maintaining newsagent commissions payable on 40p. It is all said to cost him some £500.000 a week.
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