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Here’s A Question Every Publisher Needs To Answer In Determining The Right Strategy Going Forward: Is It More Important In The Short-Term To Maximize Making Money Now Or For the Long-Term To Increase Readership?
Philip M. Stone February 2, 2007
There’s an interesting debate going on at the New York Times about whether the $10 million annually it earns from its TimesSelect service, that keeps access to its most popular columnists behind a pay wall, is so smart after all. Could that pay wall in fact stop a new generation of readers from becoming familiar with everything the Times has to offer? available for restricted access.
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