followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

Here’s A Lesson From The UK’s Sunday Times – Raise Your Cover Price To A New Industry High And Even The Most Loyal Readers Will Depart -- A 20p Increase in September Has So Far Cost It More Than 100,000 In Circulation
Philip M. Stone January 15, 2007
Sticker shock can apply to a newspaper’s cover price as the UK’s Sunday Times has learned. The term got its start in the US when buyers looking at a new car’s price sticker in the auto showroom were shocked to see figures far higher than expected. Well, the Sunday Times raised its price in September to £2 ($3.90, €3), the highest in the UK, and the sticker shock has so far cost it more than 100,000 circulation.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm