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For Newspapers The Main Problem Is Revenue, Not Readership, But If You Want To Improve Readership Here’s Some Tips From A Radio Expert
Philip M. Stone May 21, 2008
McClatchy has reduced the value of its 49.9% holdings in the Seattle Times from $102.2 million at the end of 2006 to just $12.06 million today, yet this is a newspaper that since the year 2000 has seen its circulation actually increase – indeed in the last two audit reports it ranked second and fifth in circulation growth among the top 50 US newspapers. So how come it has just culled 125 staff, including 34 editorial, and its valuation has sunk so low? Answer: the readers are still there but the classifieds aren’t.
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