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“Newspapers Are Not Dinosaurs; Newspapers are Changing And Now They Are Growing Thanks To Their Internet Audiences” – Scarborough Research
Philip M. Stone October 5, 2006
With Merrill Lynch and Deutsche Bank issuing new notes lowering their 2007 prognoses for many American newspaper groups, there is some welcome news from the respected Scarborough Research that says newspapers have actually gotten their online act together and there is a fundamental shift in how newspaper readership should be perceived.

 

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