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Two Recent Projects Confirm What Newspapers Already Knew, But Haven’t Paid Enough Attention to: Catch Readers Young And They Stay With You For Life, and To Catch Them Young They Need To Find The Product MeaningfulBritish Newspapers Target The US As Fertile Ground To Gain Millions of New Online Readers
Philip M. Stone July 27, 2006
Here’s a radical idea to capture the young print reader: provide content for teens, written by teens, that relates to teens. According to a new study if a newspaper does that not only will it attract young adults but it will keep them as they age.
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