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If There Aren’t Enough Readers For News on Newspaper Web Sites Then How About Offering Other Attractions Such As Social Networking?
Philip M. Stone August 27, 2008
The major problem for newspapers is that the additional digital pennies earned from their news web sites come nowhere close to replacing the analog dollars lost by their print products. So maybe a solution is to run additional web sites that have nothing to do with news but that can attract the real masses and hopefully new advertisers – such as social networking sites for the local community?
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