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Ad Revenues at VG, Norway’s Largest Newspaper, Are About Equal Between Newspaper And Its Web Site, But Costs Are A Different Story -- So What, It’s All One Multi-Platform Brand, Isn’t It?
Philip M. Stone April 6, 2006
VG, Norway’s largest newspaper has tried just about everything to keep its print circulation and advertising revenues stable, but that’s a tough act given that the country’s broadband penetration level is one of the world’s highest, about 70% of the population accesses the Internet, and that 60% of its readers have said flat out they prefer to read news on the Internet rather than in the newspaper.
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