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Can The UK Government Survive Another Newspaper Relaunch Before The May Elections?
Philip M. Stone February 24, 2010 Follow on Twitter
The Observer, the world’s oldest Sunday newspaper, relaunched this week with a huge scoop – the serialization of a new book accusing Prime Minister Gordon Brown of bullying 10 Downing Street staff. With a general election coming up in some 70 days that’s just what the Prime Minister, behind slightly in the polls, didn’t need. But what great publicity The Observer got from it all and a great lesson for everyone – if you’re doing a relaunch go for the “big bang”!
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