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2006 Is Financially A Rotten Newspaper Year With Circulation and Advertising Pages Down, And The Prognosis At The New York Media Meetings Is That 2007 Won’t Be Much Better, If At All, But That Doesn’t Stop Ad Rates From Going Up
Philip M. Stone December 7, 2006
Janet Robinson, The New York Times CEO chose the word “challenging” to describe 2007; Gary Pruitt of McClatchy calls the advertising downturn of the past four months that is continuing into 2007 as “awful” and USA Today says it expects slightly less advertising pages in 2007 on a 6% rate increase. Throw it all into the mix and the basic message from this week’s New York Media meetings is that it is going to be another tough year for print.
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