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One Way For An Advertiser To Be Remembered Is To Give Us Something For Free, Like A Free Paid-for Newspaper
Philip M. Stone October 16, 2006
It was an unusual London site. Vendors for the paid-for Evening Standard were thrusting their newspapers into the hands of surprised commuters as startled vendors of two competing free newspapers tried the same with theirs. And if you had a choice of a free newspaper for free, or a paid-for newspaper for free which you choose?
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