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As Newspapers Desperately Seek New Revenue Streams They Should Have Their Marketing Folks Concentrate On Something Already In-House – The Distribution/Circulation System
Philip M. Stone July 18, 2007
It’s no secret how desperate newspapers are for new revenue streams – witness Tribune’s decision to run front page ad strips in all its newspapers which it believes could be worth millions in new money – but maybe newspapers should look closer at their circulation distribution systems for there are some bright ideas out there how newspapers can earn a lot of money by selling and delivering more than just the daily newspaper.
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