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It’s A New Year But For Newspapers It’s The Same Story -- Share Prices Hitting 52-Week Lows With Advertising Declines Accelerating, But The Sliver Of Silver Lining Is That Web Display Advertising May Shoot Up And Newspapers Must Take Advantage
Philip M. Stone January 8, 2008
US Newspaper ad revenue declined 8.6% in 2007, according to JP Morgan analyst Imran Khan, far worse than the 1.7% decline in 2006, and he believes the decline will accelerate in 2008, but that will be positive for online search and display advertising. Now if newspaper web sites could only increase their web display advertising share then all may not be lost, but it doesn’t look like they are.
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