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Who Is More Important To A Newspaper – The Reader Or The Advertiser? Knowing The Right Answer Can Make All The Difference
Philip M. Stone September 17, 2009 Follow on Twitter
US documentary filmmaker Michael Moore is a master of provocation and thus his tirade this week on why the American newspaper industry isn’t doing too well these days could easily be shrugged off, but he did raise some fundamental questions that go directly to the roots of newspaper failure including whether it is the reader or the advertiser who is most important?
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